Brits love their treats – salty or sweet, crisps or biscuits, they love to snack. Today the BBC reported on a survey that, apparently, the better the cookie you serve your client, the better your business will be. You can read it here.
I don't think this is a uniquely British phenomenon; I had clients in New York who eagerly looked forward to the Francois cookie platter, and were shattered if it didn't appear. It's a cross-cultural phenomenon that cookies are universally appealing and put people in good mood. You're not human if you don't like cookies.
And, my personal favorite British cookie is the HIT. Mmmmmm!