Here is a heady intellectual exercise for all you folks who have no idea what I do for a living.
This past Sunday's New York Times Magazine had a thorough article about dead brands that are purchased, revived, and reintroduced to the market.
The whole concept of an intangible entity living and dying and being revived, all based on consumer memory, is staggering. Adorno would have a field day with this, as would Bourdieu.
I know I rant a lot about how my job is a bunch of BS, but I get excited when people take branding seriously enough to write about the complexities of the discipline on an intellectual level.